Owner/President
Jon Houston
Jon Houston has been with SERA by Stereo Planet for more than 20 years, playing an important role in the company’s growth and its longstanding commitment to exceptional client service. Now serving as Owner and General Manager, Jon oversees daily operations, leads the SERA team, strengthens industry partnerships, and works directly with clients throughout the design and integration process.
Jon takes a practical, people-focused approach to every project. He understands that creating a well-integrated home or business involves much more than simply adding technology. It begins with listening carefully, understanding how people live and work, and designing systems that are intuitive, dependable, and naturally connected to the space.
Whether he is managing a complex residential installation, leading a commercial integration project, supporting the SERA team, or helping clients make important decisions, Jon is known for his steady leadership, attention to detail, and ability to keep even the most complicated projects moving forward.
Jon remains focused on helping SERA reach its highest goals while preserving the personal service and long-term relationships that have shaped the company for decades. By combining business leadership, project oversight, client service, and technical design, he helps ensure that every project reflects SERA’s high standards for quality, craftsmanship, and care.
Jon holds an Associate’s Degree in Business Management and Marketing and is an HTSA Level 3 Lighting Designer. His lighting expertise allows him to help clients understand how thoughtful lighting design can shape atmosphere, highlight architecture, improve comfort, and transform the way a space looks and feels.
Among the many brands SERA works with, Jon especially appreciates Sony, James Loudspeaker, and Sonance for their performance, innovation, design flexibility, and ability to integrate seamlessly into modern homes and businesses.
Outside of work, Jon’s greatest priority is his family. He enjoys spending time outdoors with his wife and five children and can often be found cheering them on at their sporting events. His strong sense of family, connection, and commitment also shapes the relationships he builds with SERA’s clients, partners, and team.
CFO
Jordon Houston
As Chief Financial Officer of SERA Custom Integrators, Jordan Houston plays a central role in the company’s financial health, operational stability, and long-term growth. He oversees the financial systems and decisions that keep the business running smoothly, bringing precision, discipline, and a clear understanding of the details behind every project.
Jordan’s work extends well beyond managing numbers. By helping guide budgeting, forecasting, financial planning, and day-to-day business operations, he provides the structure that allows SERA’s team to remain focused on delivering exceptional work and outstanding service to its clients.
Known for his focus, accuracy, and analytical approach, Jordan brings a steady hand to the financial side of the company. He understands that successful integration projects depend not only on great design and technical expertise, but also on careful planning, strong systems, and responsible financial management behind the scenes.
His attention to detail and commitment to quality reflect the same standards SERA brings to its residential and commercial projects. Whether reviewing financial performance, supporting strategic decisions, or helping the company prepare for future opportunities, Jordan works to ensure that SERA remains strong, efficient, and positioned for continued growth.
Jordan is also a genuine audio enthusiast with a particular passion for high-performance two-channel sound. His appreciation for music and audio equipment gives him a personal connection to the products and experiences SERA creates for its clients. Among his favorite brands are McIntosh and Bowers & Wilkins, both known for their craftsmanship, performance, and uncompromising attention to detail.
Outside of SERA, Jordan brings the same enthusiasm and precision to a wide range of interests. He enjoys flying airplanes, racing go-karts, and perfecting his homemade jerky. Whether he is navigating the skies, chasing speed on the track, refining a recipe, or evaluating a great audio system, Jordan approaches what he does with curiosity, focus, and a determination to get the details right.
Inventory/Bookkeeping Manager
Dan Urell
With more than 22 years at SERA, Dan Urell brings deep institutional knowledge, consistency, and attention to detail to the company’s daily operations. As Inventory and Bookkeeping Manager, Dan oversees inventory management and accounts receivable while handling many of the logistical and administrative responsibilities that keep projects organized and the business running smoothly.
Dan’s work provides an essential connection between SERA’s financial, operational, and project-management systems. He helps ensure that equipment is accurately tracked, records remain current, client accounts are properly managed, and the team has the information and resources needed to move projects forward efficiently.
In an industry where projects may involve numerous products, manufacturers, orders, delivery schedules, and installation phases, careful coordination is critical. Dan’s steady oversight helps bring order to those moving parts, reducing delays and allowing SERA’s designers, project managers, technicians, and installers to remain focused on delivering exceptional work for clients.
Known for his dependability, organization, and practical approach, Dan understands that successful integration projects are supported by much more than what clients see in the finished space. Behind every well-executed installation is a network of accurate records, carefully managed inventory, timely communication, and thoughtful follow-through. Dan plays a vital role in maintaining that foundation.
His more than two decades with the company also give him a valuable understanding of SERA’s history, systems, standards, and long-standing relationships. That experience makes him a trusted resource for the team and an important part of the continuity and personal service that have defined SERA over the years.
Among the many brands SERA works with, Dan especially appreciates Bowers & Wilkins, Sony, and McIntosh for their performance, craftsmanship, reliability, and enduring reputation for quality.
Beyond work, Dan draws inspiration from the natural beauty of Central Oregon. He enjoys fly-fishing, hunting, cooking, and spending time with his family. His connection to the outdoors reflects the same patience, preparation, and appreciation for detail that he brings to his work at SERA.
Director of Commercial Services
Steve Morgan
With more than 25 years of experience in account management, sales engineering, technical consulting, and project management, Steve Morgan brings a rare combination of technical depth, business insight, and client-focused leadership to his role as Director of Commercial Services at SERA.
Steve specializes in the design and delivery of integrated technology solutions for both commercial and residential environments. His expertise includes audio and video systems, architectural lighting, control and automation, networking, surveillance, alarm systems, and access control. This broad knowledge allows him to see the full picture of a project and help clients create systems that work together seamlessly rather than as a collection of disconnected technologies.
In his role, Steve works closely with clients, architects, contractors, designers, and technical teams to guide projects from the earliest planning stages through implementation and completion. He understands that successful commercial integration requires more than selecting the right equipment. It demands clear communication, careful coordination, practical problem-solving, and a strong understanding of how technology supports the people, operations, and goals within a space.
Steve is especially skilled at translating complex technical requirements into clear, actionable solutions. Whether he is helping a business improve communication, strengthening a property’s security infrastructure, developing a reliable network, or creating an intuitive control system, he approaches each project with precision, foresight, and attention to long-term performance.
His background in account management and sales engineering also gives him a valuable understanding of both the client experience and the technical realities of a project. That balance helps him build strong relationships, anticipate challenges, and keep projects aligned with scope, budget, schedule, and performance expectations.
Steve holds a Bachelor of Science in Project Management and Technical Writing from Eastern Michigan University and is a Certified Associate in Project Management, or CAPM. He also holds multiple certifications in audio-video and security technologies, reflecting his ongoing commitment to professional development and industry best practices.
Steve enjoys making the most of the Central Oregon lifestyle. He spends his free time hiking, mountain biking, snowshoeing, skiing, kayaking, playing basketball, traveling, and attending live music events with his wife. His curiosity, energy, and appreciation for new experiences are qualities he brings to both his personal life and his work with SERA’s clients and partners.
Marketing & Creative Director
Anthony J.W. Benson
With over thirty years of expertise in creative, marketing, music, and media, Anthony J.W. Benson serves as Marketing and Creative Director for SERA Custom Integrators.
A lifelong storyteller and creative business strategist, he shapes SERA's brand voice, visual identity, and market presence by translating advanced technology and design into compelling narratives for clients, designers, and partners.
Born in London, England, Anthony’s career has spanned entertainment, publishing, media, and creative entrepreneurship. He is the founder of injoi LLC and has spent decades helping authors, musicians, speakers, and visionary businesses bring their ideas to life through branding, marketing, content creation, and product development. Notably, he produced nationally recognized events, led high-impact media campaigns, and, as Director of A&R for Tambourine Inc., was instrumental in launching and developing the National Geographic world music series, the first CD collection ever for the revered global organization.
Anthony maintains deep roots in the music world. Throughout his career, he has produced or executive-produced more than 50 albums spanning jazz, rock, classical, world music, and singer-songwriter projects. A lifelong music fan, he freely admits to being “an audio nerd” who loves great stereo systems and beautifully designed home audio/video gear. His personal systems feature components from Anthem, Sony, Oppo, Rega, Ohm, Luxman, Sansui, Rotel, LSA, JL Audio, REL, Nakamichi, James, and Vienna Acoustics. Collaborating with the SERA team is a continuation of his enduring passion for high-fidelity sound, quality craftsmanship, and high-level customer service.
At heart, Anthony believes great marketing is storytelling—blending technology, design, music, video, and human experience to create something memorable.
Anthony and his wife live in SE Bend and, in between work, are the humble servants to four rescue animals: Simba, Tigger, and Fred, three ever-attention-seeking cats, and one dog, Emmett, who is always ready for a long hike in the woods.
Project Manager
Alex Fife
With more than a decade of experience in the integration industry and four years as part of the SERA team, Alex Fife brings practical expertise, careful coordination, and a strong commitment to quality to his role as Project Manager.
Alex oversees the planning and execution of large-scale residential projects, including new home construction and extensive remodeling. He works closely with clients, builders, architects, designers, trade partners, and SERA’s technical team to ensure that each phase of a project is clearly defined, properly coordinated, and completed to the company’s high standards.
Technology integration in a new build or remodel requires careful planning long before equipment is installed. Wiring, lighting, audio-video systems, networking, automation, and other connected technologies must be coordinated with the home’s architecture, construction schedule, and the work of multiple trades. Alex helps bring these elements together, identifying potential challenges early and keeping communication flowing throughout the project.
A significant part of Alex’s role is maintaining quality control and operational efficiency. He monitors project details, schedules, materials, installation requirements, and workmanship to help ensure that every system is completed accurately and performs as intended. His organized, solutions-focused approach helps keep complex projects moving forward while protecting both the integrity of the design and the client’s overall experience.
Alex understands that strong project management is not simply about meeting deadlines. It is about anticipating what comes next, resolving issues before they become larger problems, and ensuring that everyone involved has the information needed to do their best work. His industry experience gives him the perspective to balance technical requirements, construction realities, and client expectations throughout the life of a project.
Among the brands SERA carries, Alex especially appreciates James Loudspeaker for its exceptional performance, design flexibility, and ability to deliver powerful sound while integrating discreetly into a wide range of architectural environments.
Alex enjoys fishing the lakes and rivers surrounding Bend. The patience, focus, and appreciation for the outdoors that draw him to fishing are qualities he also brings to his work and to every project he manages.
Senior Account Executive
Stephen Berhar
Stephen Berhar’s passion for sound began early. He built his first set of speakers at just eight years old and has worked professionally in the audio-video industry since 1991. That lifelong curiosity, combined with decades of hands-on experience, gives Stephen a deep understanding of both the technology itself and the difference it can make in people’s daily lives.
As Senior Account Executive at SERA, Stephen works closely with clients to explore their ideas, understand their priorities, and translate ambitious entertainment, automation, and integration concepts into practical, beautifully executed solutions. He is especially energized by complex installations that require creativity, technical insight, and careful collaboration.
Stephen approaches each project as a consultant first. Rather than beginning with products, he begins with questions: How does the client want to use the space? What would make life more comfortable, enjoyable, secure, or connected? What technology will provide the greatest value without adding unnecessary complexity? By listening carefully and understanding the larger vision, he helps clients make confident, informed decisions.
His favorite part of the work is the moment a client realizes that an idea they once imagined can genuinely become part of their home or business. Whether the goal is an exceptional listening room, an immersive home theater, effortless lighting and climate control, or a fully connected property, Stephen takes great satisfaction in helping turn possibility into reality.
With more than three decades of industry experience, Stephen brings perspective, patience, and practical knowledge to every relationship. He understands that the best technology should not call attention to itself or complicate a client’s life. It should work naturally, reliably, and in service of the people who use it.
For Stephen, success is not measured solely by the performance of a system, but by the way it improves a client’s quality of life. That commitment to service, trust, and meaningful relationships is central to the way he represents SERA and supports its clients.
Stephen feels deeply grateful to live in beautiful Bend, Oregon, with his family. His Christian faith is an important part of his life, and he hopes that his love of the Lord is reflected through the integrity, kindness, and care he brings to his work and to the people he serves.
Service Technician
Brett Nordstog
With more than five years of experience in the audio-video integration industry, including over two years with SERA, Brett Nordstog brings technical knowledge, curiosity, and a strong service mindset to his role as Service Technician.
Brett works directly with SERA’s audio-video systems, connected technologies, and custom integration platforms to help ensure that each system performs reliably and remains easy for clients to use. He is extensively trained in the products and technologies SERA installs and approaches service work with patience, precision, and a practical understanding of how technology functions in everyday life.
An important part of Brett’s role is helping clients feel confident with their systems. He enjoys showing people the intuitive features, personalized settings, and thoughtful customizations that can make a home or business more comfortable, efficient, and enjoyable. For Brett, great service is not simply about solving a technical issue. It is about helping clients better understand and fully benefit from the technology around them.
Brett is also involved in testing new products and evaluating how emerging technologies may fit into SERA’s work. His interest in innovation allows him to explore new capabilities, identify practical applications, and help the team stay informed as products and platforms continue to evolve.
In addition to his technical responsibilities, Brett contributes to the development and refinement of SERA’s administrative processes. By helping improve internal systems and procedures, he supports greater consistency, clearer communication, and a more efficient experience for both the SERA team and its clients.
Motivated by new technology and the opportunity to help others, Brett brings a solutions-focused approach to every service call. Whether he is diagnosing an issue, fine-tuning a system, testing new equipment, or introducing a client to a useful feature, he works to make technology feel more dependable, accessible, and human.
Among the brands SERA carries, Brett especially appreciates Sony for its innovation, performance, and ability to deliver high-quality entertainment experiences across a wide range of applications.
Outside of work, Brett enjoys exploring Bend’s outdoor trails on his Onewheel. His sense of adventure and enthusiasm for learning reflect the same curiosity and forward momentum he brings to his work at SERA.
Lead Technician
Alex ReVeal
With more than three years of experience as SERA’s Lead Integrator, Alex ReVeal plays a central role in bringing the company’s custom technology systems to life. He is responsible for the wiring, installation, configuration, and integration of high-end audio-video, networking, lighting, and motorized shade systems in both new construction and remodeling projects.
Alex works at the point where careful planning becomes real-world performance. From prewiring and equipment installation to system testing and final commissioning, he helps ensure that every component is installed accurately, operates reliably, and works seamlessly with the rest of the technology in the home or business.
His role requires a detailed understanding of multiple systems and how they interact. Audio, video, networks, lighting, automation, and shade control must all be coordinated with the architecture of the space, the construction schedule, and the work of other trades. Alex brings the technical focus and practical problem-solving needed to navigate those complexities and keep installations moving forward.
As Lead Technician, Alex also helps maintain SERA’s standards for workmanship, system performance, and quality control in the field. He understands that the success of a custom integration project depends not only on selecting exceptional products, but also on installing them with precision, care, and a clear understanding of how the client will ultimately use the system.
Alex holds a bachelor’s degree in Recording Arts from California State University, Chico. His background in sound and recording gives him a strong foundation in audio quality, signal flow, system performance, and the importance of detail in creating an exceptional listening experience.
He is also a professionally certified network administrator through Snap One, formerly SnapAV. This networking expertise is especially valuable in modern integrated environments, where reliable connectivity is the foundation for audio-video distribution, automation, lighting, security, streaming, and other connected technologies.
Among the brands SERA works with, Alex especially appreciates Araknis Networks for its reliability, performance, and ability to support the demands of today’s connected homes and businesses.
Outside of work, Alex enjoys playing disc golf and spending time on the water. His appreciation for precision, movement, and the outdoors reflects the same focused, hands-on approach he brings to every SERA installation.
Lead Technician
Josh Rector
As a Lead Technician at SERA Custom Integrators, Josh Rector brings energy, curiosity, and a forward-looking approach to the rapidly evolving world of custom installation and home technology. He works hands-on with audio-video systems, smart-home technologies, and integrated solutions designed to make homes more connected, intuitive, and enjoyable.
Josh is driven by a genuine interest in innovation and an eagerness to understand how new technologies can be applied in practical, meaningful ways. He approaches each installation as an opportunity to develop his expertise, solve problems, and help create systems that perform reliably while remaining straightforward for clients to use.
His work involves supporting the installation, configuration, testing, and refinement of integrated home technologies. Whether working with entertainment systems, connected devices, or broader smart-home solutions, Josh brings close attention to detail and a commitment to completing each part of the installation with care.
Technology changes quickly, and Josh enjoys staying current with new products, capabilities, and installation methods. His enthusiasm for learning helps him adapt to an industry where strong technical skills must be matched by curiosity, flexibility, and a willingness to keep growing.
Josh also understands that successful integration is not simply about making individual devices work. It is about creating a cohesive experience in which technology fits naturally into the home and supports the way each client wants to live. He takes pride in contributing to systems that feel polished, dependable, and thoughtfully designed.
Among the brands SERA works with, Josh especially appreciates Sony for its innovation, performance, and continued ability to shape the home entertainment experience.
Originally from Colusa, California, Josh now calls Central Oregon home. Outside of work, he enjoys exploring the outdoors with his wife and two young children—and navigating the occasional high-stakes negotiation known as toddler bedtime.
Josh also enjoys the detailed craft of miniature painting, a pursuit that reflects his patience, steady hand, creativity, and appreciation for precision. Those same qualities serve him well in the careful, hands-on work of custom technology installation.
Technician
Parker Riddle
Parker Riddle brings more than three years of hands-on experience supporting audio-video and information technology systems across higher education, corporate, and field environments. His broad technical background allows him to approach each project with adaptability, practical problem-solving, and a clear understanding of how technology must perform in real-world settings.
At SERA, Parker contributes to the installation, support, and troubleshooting of integrated technology systems. His experience includes audio-video integration, classroom technology, equipment-rack fabrication, system configuration, and diagnosing technical issues. This range of knowledge helps him work effectively across multiple stages of a project, from preparing and organizing equipment to testing systems and resolving challenges in the field.
Parker understands that dependable technology requires more than quality equipment. It also depends on careful installation, clean organization, accurate documentation, and thoughtful attention to how each component connects to the larger system. His experience building and working with equipment racks gives him a particular appreciation for precision, signal flow, cable management, and the behind-the-scenes craftsmanship that supports reliable performance.
His background in higher education and corporate environments has also given him experience working with systems that must remain intuitive, consistent, and dependable for a wide range of users. Whether supporting presentation technology, integrated audio-video systems, network-connected equipment, or custom residential solutions, Parker brings a patient and methodical approach to his work.
Naturally curious and engaged with emerging technology, Parker enjoys learning about new products, platforms, and capabilities both on and off the job. That interest helps him remain adaptable in an industry where systems and standards continually evolve.
Among the brands SERA works with, Parker especially appreciates Sony and Sonance. He values Sony for its innovation and performance across entertainment technologies and Sonance for its ability to deliver exceptional sound through discreet, architecturally integrated solutions.
Originally from Aspen, Colorado, Parker now enjoys life in Central Oregon with his wife, Gigi, and their golden retriever, Racer. His interest in technology, appreciation for thoughtful craftsmanship, and grounded approach to problem-solving all contribute to the care and focus he brings to the SERA team.