Our People

Steve Berhar
CEO

Stephen Berhar

Though Stephen built his first set of speakers at eight years old, he’s been doing it professionally since 1991. Stephen enjoys the challenge of consulting on complex installations. But his favorite part of the job is enhancing his customers’ quality of life. He lives for the moment customers realize Stereo Planet can make their entertainment and automation concepts a reality. Stephen feels blessed to live in beautiful Bend, Oregon with his family and hopes that his love of the Lord shines through in everything he does.

Sera-Jon Houston
General Manager

Jon Houston

Jon has been with Sera for 18 years and currently oversees daily relationships within the business and with clients as General Manager. Jon is continually driving the company toward its highest goals and keeps busy managing home and business integration projects for Sera. Jon has an Associate’s Degree in Business Management and Marketing and is an HTSA Level 3 Lighting Designer. Outside of work, he loves spending time with his wife and five kids outdoors or watching their sporting events. Jon’s favorite brands are Sony, James Loudspeaker, and Sonance.

Dan-Urell
Inventory/Bookkeeping Manager

Dan Urell

Dan Urell has 22 years with Sera, managing inventory and handling accounts receivable. Dan is responsible for the logistical and administrative tasks that enable his team to work more effectively. Dan takes inspiration from the naturally beautiful environment of Central Oregon, where he enjoys fly fishing, hunting, time spent with family, and cooking. His favorite brands are Bowers and Wilkins, Sony, and McIntosh.

Jeremy
System Designer

Jeremy Naab

Jeremy has seven years of experience with Sera. He designs the custom integration systems that Sera delivers as a system designer. He graduated with a Bachelor of Arts degree in music technology from Montana State University in 2015. Jeremy is skilled at discovering the specific wants, needs, and requirements of clients, to guarantee an exceptional end result. He is involved in sourcing systems and hardware, creating detailed schematics, choosing equipment, and keeping all moving pieces aligned with the client’s goals and budget. What Jeremy enjoys about his job is using his creativity and technical skills to design systems that make people’s lives easier, more convenient, and enjoyable. Jeremy enjoys hiking, kayaking, and paddle boarding in the high desert. His favorite brand is Sony.

Sera-Brais Otero
Lead Technician

Brais Otero

Brais has three years of experience with Sera as a lead AV integration technician. He has a bachelor’s degree in live sound engineering and an associate’s degree in sound for audiovisual production and shows management. Brais does an amazing job creating and designing systems for the most advanced AV home installations. From prewiring jobs to trim-outs, installations, and programming networks, Brais is there to support the team. He enjoys working with Sera’s talented installers and sharing his knowledge of the industry with his team. In his free time, he enjoys brewery-hopping in Bend with family and friends. His favorite brand at the moment is Control4.

Brad-Minor
Lead Technician

Brad Minor

Brad has seven years of experience with Sera as an AV technician and over a decade in the industry. He did his early college education in computer information science and completed his HVAC apprenticeships in Idaho, where he discovered his love of emerging home technologies. A self-described audiophile, Brad enjoys staying current on high-end two-channel systems like McIntosh and Bowers & Wilkins. His job involves ensuring his team is equipped for all of their jobs, whether wiring a new construction dwelling, installing AV systems, or retrofitting gear into home remodels. He also helps customers familiarize themselves with their new home technology, ensuring they can use the system fully. Brad knows his way around the microbreweries in Central Oregon and is a beer connoisseur.

Sera-Alex Reveal
Lead Technician

Alex ReVeal

Alex has over three years of experience as Sera's lead integrator. He is responsible for wiring and installing high-end custom integration products, including audio video, networking, lighting, and shade control. Alex has a bachelor’s degree in recording arts from California State University Chico and is a professionally certified network administrator (PCNA) through Snap AV. In his free time, Alex enjoys playing disc golf and spending time on the water. His favorite Sera brand is Araknis Networks.

Alex Fife
Project Manager

Alex Fife

Alex Fife has four years with Sera as a project manager and over a decade of experience in the industry. He ensures the successful planning and execution of large-scale projects that include new builds and remodeling projects. A large part of Alex’s job is maintaining project quality control and efficiency. In his free time, Alex enjoys fishing in the lakes and rivers around Bend. His favorite brand that Sera carries is James Loudspeaker.

Sera-Steven
Technical Support

Steven Cruz

Steven Cruz has six years with Sera and over 30 years of experience providing crucial technology support to clients. He specializes in Crestron system support and programming. He enjoys helping clients understand and discover the convenience these automation features offer. Steven has an Associate’s degree in Electronics and is trained extensively in Crestron systems. In his time away from work, Steven enjoys split-boarding the snowy peaks around Bend. His favorite brand is Crestron.

Brett Nordstog
Service Technician

Brett Nordstog

Brett has over two years of experience as a service technician for Sera and over five years of experience in the industry. Brett is responsible for developing Sera’s administrative processes and for new product testing. He is trained extensively in Sera’s audio-video systems and technology. Brett enjoys showing clients the many intuitive customizations that can make their lives easier and is motivated by new technology and helping others. In his free time, Brett enjoys one-wheeling around the awesome outdoor trails in Bend. His favorite Sera brand is Sony.

Sera By Stereo Planet 

If you’ve ever wanted your music, entertainment, window shades, and home networks to communicate seamlessly, Sera is the answer. From our origins as Stereo Planet, we’ve expanded our two-channel high-fi business into a full-service whole-home automation offering at Sera. That means intelligent living spaces designed to anticipate your needs so you don’t have to think about technology.